Course code:
Academic year:
Course title:
Module:
2 - Seminar in Knowledge Management
Teacher 1:
Teacher 1:
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Module 1:
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Year of degree course:
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Total credits:
Workload
| Attività frontale: Lectures: |
24.0 |
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| Esercitazioni: Applied activities: |
0.0 |
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| Studio individuale: Individual work: |
50.0 |
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| Attività didattica a piccoli gruppi: Group work: |
0.0 |
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| Seminari: Seminars: |
0.0 |
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| Laboratori: Laboratories: |
0.0 |
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| TOTALE (voci sopra-elencate): TOTAL: |
74.0 |
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| Ore di lezione settimanali: |
6.0 |
Prerequisites:
Educational goals:
Course Objectives and Overview: The objective of this course is to introduce to the marketing decisions in an organization and teach students to think like a marketers. In order to reach this goal, students will study and practice: - strategic role of marketing and develop the ability to define and analyze the marketing problems dealt with by managers, and - analytical concepts and techniques currently being used in marketing. Metodology This course is based on a group-learning methodology, which requires cooperation among students and individual commitment. The aim of this course is to improve students? cognitive abilities, critical evaluation of the given task and ability to work with others. For two months students will simulate to work in different marketing departments.
Course contents:
Students will study marketing subjects related to: - Marketing management plan - Marketing research methods - Segmentation - Targeting - Positioning - Branding - Product Management - Price Management - Distribution Managment - Communication Management - Internet Marketing These subjects will be studied throught the analysis of case studies and the study of scientific articles. Moreover, two corporate testimonies will develop managerial issues to be discussed in class. Students are expected to: - attend 80% of scheduled classes. Attendance will be random checked. All absences must have a written or verbal explanation provided by student to the instructor before the class starts; - participate actively in class case discussions, general discussions; - read papers in advance and contribute to the discussion at the end of students? presentation; - write case study reports in groups and deliver for reviews; - answer to a final exam question.
Course text 1:
Course text 2:
Teaching activities:
Assessment:
written + oral
40% Case Studies Solution and reviews 20% Group presentation 20% Exam 20% Individual Evaluation
Teaching language:
English
Other information: