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Codice:  
Course code:
59027
Anno accademico:
Academic year:
2009-2010
Titolo del corso:
Course title:
Marketing Case Study Seminar
Modulo:  
Module:
Unico
Docente 1:
Teacher 1:
ANDREINI Daniela Giuseppina
Ruolo Docente 1:
Teacher 1:
Ricercatori Universitari
Sdoppiamento 1:
Splitting 1:
0
Modulo 1:
Module 1:
0
ModalitÓ 1:
Type 1:
Convenzionale
Settore scientifico-disciplinare:
Reference sector:
SECS-P/08 Economia e gestione delle imprese
Anno di corso:
Year of degree course:
2 anno LS MAFIB
FacoltÓ:
Faculty:
Economia
ModalitÓ di frequenza:
Type:
Non obbligatoria
Semestre:
Semester:
1
Sottoperiodo:
Sub period:
1░
Numero totale di crediti:
Total credits:
6.0
Carico di lavoro
Workload
Attività frontale:
Lectures:
48.0
Esercitazioni:
Applied activities:
50.0
Studio individuale:
Individual work:
50.0
Attività didattica a piccoli gruppi:
Group work:
0.0
Seminari:
Seminars:
0.0
Laboratori:
Laboratories:
0.0
TOTALE (voci sopra-elencate):
TOTAL:
148.0
Ore di lezione settimanali:
6.0
Prerequisiti:
Prerequisites:
Marketing or International Marketing
Obiettivi formativi:
Educational goals:
The overall objectives of this course are for the student to gain knowledge about typical marketing problems and to be able to independently develop solutions for them on a methodical basis. In the first part of the seminar, papers on theoretic and methodological basics, which have a close relation to the tasks of the case studies or business games, should help the student to understand the relevant problems and to use a methodical approach. In the second part of the seminar the students will develop within group discussion solutions for the selected cases of consumer, business-to-business, or services marketing; or the tasks to be solved within a business game. They will then present their results in a plenary discussion. Through this, the student will achieve or enhance their capabilities for the proper application of their marketing knowledge to specific problems and for preparing, describing and illustrating complex marketing issues in a structured way.
Contenuto del corso:
Course contents:
Case studies on consumer marketing and/or Case studies on business-to-business marketing and/or Case studies on services marketing and/or Marketing business game
Metodi didattici:
Teaching activities:
Struttura della verifica del profitto:
Assessment:
scritto + orale
written + oral
Descrizione verifica del profitto:
Lingua di insegnamento:
Teaching language:
inglese
Altre informazioni:
Other information:
SOTTOPERIODI: I II Questo insegnamento Ŕ offerto per gli studenti iscritti al Boarding Pass a.a. 2009-10 e per gli studenti ERASMUS (contattare prof. aggr. ANDREINI daniela.andreini@unibg.it - oppure il prof. aggr. BASAGLIA stefano.basaglia@unibg.it) IMPORTANTE: Per le propedeuticitÓ previste per l'a.a. 2009-2010 consultare il sito www.unibg.it/economia nella sezione Piani di studi
 
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